Nine of the Ten Global Videos Are Trailers
EA SPORTS FC
By the TrendTube editorial team, using YouTube Data API snapshots. Our methodology
The 26 July 2026 snapshot produces a global ranking of unsettling regularity. Among the ten videos present in the largest number of our 72 tracked countries, nine are trailers for games, films or series. The single exception is a music video, JENNIE’s Less than a Lover. This ranking does not measure what people watch the longest. It measures what marketing teams manage to place everywhere on the same day.
01Video Games Move Ahead of Cinema
EA SPORTS FC 27 | Official Reveal Trailer
EA SPORTS FC
The EA Sports FC 27 trailer appears in 64 countries with a 7.6 average rank, the strongest coverage in the snapshot. Its 3,603,055 views remain modest compared with the cinema heavyweights. The explanation is structural: football is the only subject that already has an organised audience in almost every market we track.
02Comic-Con as a Launch Pad
Avatar: Seven Havens | Official Teaser | Paramount+ (SDCC 2026)
Avatar Legends
Shown at San Diego Comic-Con and posted on 23 July, the Seven Havens teaser reaches 55 countries and 2,686,974 views in three days. An American convention effectively acts as a global release calendar, because specialist press everywhere knows the date in advance. The Avatar universe helps too: it has travelled for twenty years without depending on a single star.
03An Adaptation Aiming at Fifty Markets
RESIDENT EVIL – Official Trailer (4K)
Sony Pictures Entertainment
The Resident Evil trailer gathers 50 countries and 5,811,621 views at a 12.4 average rank. It benefits from a rare advantage: the brand has existed simultaneously in games, film and animation for thirty years. In Japan the localised version of the same teaser sits second nationally, showing the adaptation is treated as a domestic event rather than an import.
04Fewer Countries, Ten Times More Views
Avengers: Doomsday | Official Trailer | In Theaters December 18
Marvel Entertainment
At 48,068,780 views, the Avengers: Doomsday trailer crushes everything else, yet it appears in only 46 countries. Its 5.2 average rank is the best in the top ten: wherever it shows up, it shows up very high. That is the classic profile of a franchise with a dense rather than a broad audience, concentrated in markets already won, such as India, where it ranks second nationally.
05The Only Video That Announces Nothing
JENNIE - Less than a Lover (Official Video)
JennieRubyJaneVEVO
Less than a Lover is the only entry in the global top that is not preparing the release of something else. JENNIE’s video covers 62 countries and 5,333,411 views, three countries short of the coverage record. Its strength lies outside promotion: it ranks first in Korea, fourth in France, fourth in India and tenth in Japan. It is being adopted locally, not merely distributed.
Two numbers summarise the week. EA Sports FC 27 covers 64 countries with 3.6 million views, while Avengers: Doomsday covers 46 countries with 48 million. Geographic reach and audience volume reward completely different strategies. Reach can be engineered: it depends on a single global release date, a thumbnail readable without translation and a promotion budget. Volume has to be earned over years of accumulated anticipation. The trailer format wins because it is the only content designed from the start to be understood without context, in under three minutes, in any language. JENNIE’s video proves music remains the one serious competitor to that mechanism. Everything else — comedy, gaming, news — is still played at national level.
